Image Marketing helps businesses take care of customers
in the one critical moment that they cannot; when they place a caller on hold.
That essential customer care comes in the form of personalized on-hold messages
that pacify and promote. Even though you may try to avoid putting customers on
hold, the eventual transgression is inevitable. By having silence on hold,
businesses run the risk of losing the call and the accompanying potential sales
at an alarming rate of 60%.
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